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All Star Bagel has been a staple in Central and Southern New Jersey for decades. With under a dozen locations, they are small but mighty and the bagels are best in class. You won't ever find stale bagels at All Star (as the bagels are baked fresh daily), but what you will find is stale "branding". Vague baseball refrences accompany a logo and menu that look as if they were made in microsoft word in 2005 have served as their "brand" for almost 20 years. Stale no more is their image as I have completely overhauled their brand going full swing into their baseball and americana roots, bringing them forward in time with a nostalgic look.