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This SCADpro Sponsored Course is working under the guidance of CBS to assist in the research and development of concepts to attract younger viewers to tune-in to CBS to watch television programming when it airs on the network at its scheduled time (i.e., “live” and not streamed or viewed on demand) and increase CBS’ brand linkage through social media campaigns, overall social branding and more relevant/effective design concepts for online banners and assets across multiple platforms and formats.