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Zapps is a brand of kettle cooked potato chips that originated in New Orleans. They have all the flavors you expect, such as original, barbeque, and sour cream & onion. Beyond these, they have a few spooky adjacent flavors like Evil Eye and Voodoo. Voodoo are my favorite chips of all time, an accidental creation from when an employee mixed barbeque with salt & vinegar. I set out to redesign the packaging for these flavors as they are completely unique from Zapps usual lineup. This redesign leans into the spooky nature of the names and gives a bold look sure to stand out on shelves.