I was tasked with the creative direction for Gianna Isabella’s newest single, “Hypnotize”. Through conversation with Gianna and her management team, we decided to play off the title of the song and go for hypnotic, abstract visuals.
“Hypnotize” Cover Art Design & Photography
I chose the typefaces futura black & gopher light for the cover art. It gives a futuristic feel with a vintage quality, something that comes across in the disco-pop inspired beat of the song.
For the photoshoot, we chose to keep playing off that hypnotic, abstract imagery, so I utilized long exposure and shutter dragging techniques.
I then adapted the cover art to fit Gianna’s different social media banners.
Motion Teasers For Socials
I created different motion teasers and out now ads to promote and tease the single across social platforms.
Hypnotize Lyric Video
I created a lyric video/ visualizer for Hypnotize filled with trippy, hypnotic visuals to play off the title & lyrics to give viewers a visual representation of the song.